Q1 2024 Ultracasual Games Surge in Europe on Android

The first quarter of 2024 has seen intriguing activity in the ultracasual games category on Android devices across Europe. Sensor Tower's comprehensive data provides us with a clear view of how these games have been performing.

Project Match: ASMR Salon, a creative title by Casual Joy Games, started the quarter with a strong 149K downloads, peaking at 157K in the second week of January. Although downloads tapered to 51K by the end of March, weekly active users remained robust, beginning at 154K and closing the quarter at 129K. Revenue exhibited an upward trend in January, hitting 23K, but saw a gradual decline to 13K by the end of March.

JindoBlu's Antistress - relaxation toys maintained its allure with an impressive 273K downloads in the first week of January, although it experienced a slight decrease to 172K by the quarter's end. Weekly active users were notable, starting at a high of 1.9M and finishing at 1.7M. Revenue figures remained modest, hovering around the 300 to 400 USD mark throughout the quarter.

Slice Masters: ASMR Game, from publisher HYPERHUG, had a more varied quarter. The game saw 30K downloads at the start of January, with a peak at 31K in late February, before dipping to 24K. Active users stayed relatively consistent, with around 450K weekly, while revenue observed a peak of 299 USD in late February.

CrazyLabs LTD's Diamond Painting ASMR Coloring witnessed downloads beginning at 46K and ending the quarter at 27K. Weekly active users saw a high of 88K in early January, which decreased to 54K by March's end. Revenue saw a small peak of 403 USD in early March.

Lastly, Draw it by Kwalee Ltd kicked off the year with 86K downloads, spiking to 59K in the last week of March. Weekly active users started strong at 194K, dipping to 77K in late February, but surged to 118K by the end of March. Revenue remained under 500 USD throughout the quarter.

These figures outline the dynamic nature of the ultracasual gaming market in Europe on Android. For more insights and detailed analytics, Sensor Tower's platform is the go-to resource for understanding app performance and trends.